TSHWANE UNIVERSITY OF TECHNOLOGY
Create environments which encourage excellence “It always seems impossible until it’s done.” ~ Nelson Mandela
Our country possesses some of the greatest opportunities for development on the planet: abundant, natural resources, amazing weather, fantastic people and an insatiable appetite for success, have South Africa poised for greatness. Our global ambassador, President Nelson Mandela, proved to the world that unrelenting compassion and deliberate, decisive action can shift a country’s collective consciousness. He proved to each and every South African, that we can achieve even greater things when we embrace impossible dreams; when we set our goals beyond the negative limitations of selective opinion, and strive for solutions. South Africa has certainly proved that impossible challenges are simply obstacles needing to be overcome. Embracing the notion that South Africans are global citizens, our contributions start at home, but will have international ramifications. It all starts with a dream, then develops into a mission and finally becomes a culture. How can we as South Africans improve every sphere of citizenship of this beautiful country we call home? How can we remove the generations of indoctrinated limitations and barriers preventing a sustained culture of excellence? How can we eradicate every negative undercurrent once and for all? The next two decades of South African development will be measured on how we have achieved these dreams. Twenty years from now in a very different social and economic climate to the South Africa we now experience, architecture and the built environment will be an embodiment of the emotion and psyche of our generation.
The Caesarstone 2013 Design competition is a call for designs that embrace and celebrate outstanding South African contributions.
The brief is to design a “Forum of Excellence” that celebrates individuals and groups who have made significant contributions to benefit South African society and the environment. The centre is to house original memorabilia as a physical memory of South African patriotism.
South Africa has become an easily accessible shopping destination for so many people from Africa. As a result, South Africa is fast becoming the springboard to access the vast potential of this developing African market. Looking to escape saturated, mature or shrinking markets elsewhere in the world, many consider Africa to be the next ‘big thing’ in international retail expansion.
The Executives of a top Multi-National Retail Company have set their strategic focus on tapping into this phenomenon. They want to create an unparalleled ‘once-off’ outlet for an aspirational International Brand. They want a new brand designed that is high end. Their expectation is that this experiential outlet for this new brand needs to take the retail landscape by storm, creating the hype that will catapult it into the hearts and minds of its potential new customers, while laying the foundations for their expansion into this growing African market.
The company’s intention is to create a destination and an experience for the brand that will maximise exposure to international visitors as well as the premium local market. They have chosen you as one of South Africa’s top young designers to realise their vision in one of the country’s most prestigious and leading Shopping Centres.
1st Prize: A trip for the winning student, accompanied by the student’s lecturer, to the 2014 FURNITURE FAIR in Milan, Italy. It includes return air tickets, accommodation, entry to the fair, a digital camera and a contribution to daily expenses.
2nd Prize: An all-expenses-paid trip for the winning student to the 2014 DESIGN INDABA in Cape Town. It includes a return air ticket, accommodation, car hire, entry to the conference and expo, and a contribution to daily expenses.
3rd Prize: A R7 000 cash prize. No prizes are exchangeable for cash. Terms and Conditions apply.
These were the winners of The Annual Fuchs Competition 2012, which was held at Tshwane University of Technology, Pretoria Campus. Look forward to 2013.